Things to Know in Creating Mesmerizing Business Cards
In this age of the computer, it’s easy to assume that almost everything is done digitally. In fact, most businesses today use the online market to run and market their business. But if you think that this makes business card printing obsolete, you are wrong. Today more than ever, business cards are important in communicating your customers and prospects. They basically serve as your main contact with your customers. As the main tool to keep in touch with customers in the real world, it makes it important to keep creating business cards. With a minimal investment, you can easily increase your visibility in the market and get the trust of your prospects.
If you are ready to create your own business cards, here are some things you need to know:
1 – People get a first impression of you through your business card. This makes it important to ensure that your cards look professionally produced. Even if you try to create your own cards, you have to make sure that they look professional and compelling. Keep in mind that people won’t trust you if you project an image of insincerity. As the first thing that people receive from you, you need to make sure that your cards are well designed and created.
2 – Your business cards have to tell people who you are and what you do. It is important for your cards to state the obvious. A lot of cards these days don’t effectively spell out what the business do. Remember that your cards are not the best place to be mysterious. If you do this, you won’t be making any sales for your business. Be sure to tell people exactly what you do and what you provide with your cards.
3 – Make your cards look unique. As much as possible, don’t design generic looking cards. People won’t remember you if you do this. Be sure to use your imagination and take the risk with your cards. Create unique looking cards that will catch attention serve as great conversation starter.
4 – Use both sides of your cards. Don’t waste every space provided in your cards. Remember that there is only a little room to present your contact details, so you shouldn’t waste the back side of your cards. Create cards that serves as a mini brochure by printing at the back a list of the products or services you provide. You can also include a photo or graphic in your cards to make them eye-catching.
5 – Print coupons at the back of your card. You can use the back to print coupons that will help encourage customers to look at your cards. The discounts you provide will ensure that your customers will hold on to your cards longer.
6 – You can also put your photo in your cards. Make sure though that your photo is professionally taken so it will look good in your cards. Most business cards today don’t have photos. If you can put one in your card, it would be much easier for people to remember you. A photo card is a unique and eye-catching way to present yourself, so consider creating one for your business.
7 – Consider creating a folded business card. This will give you more space to put your contact details. You can consider creating an oversized card that fold into a standard business card. You can always create a good graphic designer to help you design your folded business card templates.